When we talk about the new normal, the question that beckons all of us is about the COVID-19 pandemic that shook our lives to the core.
Businesses and organizations across the sectors are leveraging the benefits of digitization that came as an opportunity in the aftermath of the COVID-19 pandemic.
However, there is more to it. Having a digitized business process is not as easy as it seems, as it is more people and less technology.
Consider it as a model that, with its unique benefits, transforms the sectors from healthcare to education. Emerging technologies such as AI, IoT, and RPA, among others, make the entire digital transformation process easy, smooth, and resilient.
Furthermore, the market sizing figures of digital transformation also support the surge in implementation of technologies that drives benefits from technologies and outnumbers whatever lags behind digital technologies.
Recent research has suggested a lot about the significance digitization has achieved in recent years, where not only did the companies utilize the benefits of digital but also delivered what it took to revolutionize an entire sector.
Some of the revealing figures suggest that organizations' digital transformations have successfully improved business performance by equipping them to sustain changes in the longer term.
Another group suggested an additional 7% of respondents claimed performance improvements that did not sustain in the long run. The reason for that is the entire focus shifting to technology, not people.
Digital transformation is about embracing the technology but also about using the technology to transform business processes, models, and organizational culture. That cultural shift is brought by the people working for the organizations.
The benefits lie in the advantages of using the insights brought by technology which further envision new business models, markets, and more efficient ways of attracting, engaging, and delivering value to customers.
Hence, the organizations that focus on putting talented people are crucial to driving digital transformation to succeed more than the ones that do not.
They say that change is the only constant, and that becomes more significant when we talk about digitizing the IT infrastructure.
It can be transforming business processes, digitizing the software interface, or integrating with third-party APIs.
Still, digital transformation has become the new normal in all aspects of businesses.
Why we focus more on people is the very fact that people have the power to transform any business or business process.
This becomes more significant when organizations find it difficult to engage their employees in proposed transformations, which further perceive a threat to the status quo by the disruptive demands of the proposed change and resist it wilfully.
Furthermore, rallying support among employees identifies such transformations and convinces the business leaders to integrate a new digital way of working with the old one.
Digitization is now a reality, and organizations that use it to their core expertise tend to benefit more than the ones who miss this trick.
Not only this, technologically driven companies sometimes miss the opportunities to leverage the digital use of technologies. This happens when they prefer technology to people, where they tend to achieve undesired results.
The objective of digital transformation is not only leveraging digital technology but also promoting people, who, as the workforce, is the face of the businesses.