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Now is the time for digital transformation, and the post-COVID-19 pandemic era is witnessing a significant turnaround across industries, shifting to the digitization of their businesses.

Digital transformation is not only about digitizing the businesses, streamlining the data flow, automating the digital services, and delivering digital products, but also about creating a digital customer experience and driving a digital business environment across the entire value chain of businesses.

According to recent research, the global market value of digital transformation will reach USD 1,500 Billion by 2025.
This massive surge in market value makes organizations aware of the rising trend of digitization and how digital contributions to products and services are fetching the desired results that organizations strive for in their businesses.

It seems funny when organizations become susceptible to investing in digital technologies even after their noticeable benefits. The notion of their less belief in the existing digital technologies tells a lot about the fear of lower investment returns.
While that's somehow true, witnessing the complex nature of businesses, and the variation in capabilities of business processes, it is also true that sectors such as Retail and Distribution have benefitted massively from the implementation of emerging technologies.

For instance, the rising use of Augmented Reality has wholly changed the customers' experience to digital customer experience.
Since the pandemic happened, it has become almost impossible for consumers to step out of their homes and visit retail stores to shop for their favorite outfits owing to the lockdown measures to curb the infection.
Organizations understanding this situation, the retail players have leveraged the benefits of Augmented Reality, providing the unique benefits of AR, enabling the virtual tour to the retail stores by just using smartphones.

Not only this, but AR also provides customers the option to try their new outfits, shoes, glasses, or even objects and products by virtually placing them in their homes and identifying how the dress will suit them and how the actual product will look in their homes upon arrival.
While AR is one example of a technology transforming people's lives with its unique features, other emerging technologies, such as IoT, AI, and Blockchain, add value to customers' lives in various sectors.

If we look at AI, for instance, it has led to other popular technologies, such as automation and chatbots, which help professionals across many industries complete processes more efficiently and accurately.
The AI-equipped tools optimize internal business operations and allow employees to hone their creative skills and make data-driven decisions.
Let's look at Big Data, for example. It has advantages, such as providing businesses with a large amount of information from various sources and analyzing it to drive smart decision-making that drives and personalizes services.

LeSoft, a subsidiary of Leader Investment Group based in Riyadh, understands the rising needs of digital transformation across the sectors and utilizes emerging technologies and digital tools to enable organizations to achieve their goals and objectives.
It provides organizations with its cloud-based solutions that enable companies to access it via the Internet without depending on complex software and hardware management, thereby bridging the gap between hardware and software.