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Business leaders are continually employing remote workers with the rising advent of the "work from home" model.
Organizations were managing a completely centralized team before the pandemic and were relying more on video calls to ensure the success of every project.
However, organizations have started realizing the importance of virtual communications and are interested in video conferencing to remain competitive among competitors.
According to research, almost 25% of the corporates have started moving to video conferencing technologies.
In contrast, as many as 33% have shown interest in investing in hybrid modes of video conferencing technologies.
Furthermore, the amount of money saved and the magnitude of engagement achievement through the video conferencing mode of communication outnumber the other traditional ways of meeting in person.

1. Higher Level of Collaboration

The way corporates connect and communicate with the employees has changed a lot since the pandemic emerged.
The earlier in-person meetings that used to take many hours and substantial travel costs can now be achieved within a single video call.
This brings a better clarity of the scope and objectives of the business needs and provides a higher level of collaboration.

2. Feeling of In-person Meetings

Traveling in person with a business client for hours who is just needed for a few minutes does not make sense.
Hence, the video conferencing mode of communication results in achieving the same feeling as meeting in person.
Plenty of options such as recordings of the meetings and pre and post-meeting scheduling also allow the clients to join from anywhere.

3. Getting Things Done

Having face-to-face interactions and in-person meet feelings result in a higher level of engagement.
With the worldwide lockdown due to the pandemic, it became almost impossible to have in-person meetings.
Hence, it also becomes essential to have an in-person meeting-like feeling which results in getting things done.
Hence video conferencing software provided the organizations with the in-person meetings, which resulted in getting the things done, such as deals closure, better engagement on projects with a less turnaround time.

4. Clients' Grievance Address

Clients are an integral part of any organization across the businesses.
Just like the clients' satisfaction results in better business results, addressing the clients’ grievances improves customer satisfaction.
After every project deployment, there are chances of clients needing extra services, such as grievance resolution and further project requirements such as tailor-made solutions and customization.
Having a video conferencing mode of communication results in a quick resolution that further exceeds clients'' satisfaction and helps in client retention.

5. Maintaining Productivity

Remote meetings via video conferencing have seen great recognition from the corporates across businesses.
According to a survey done in the second quarter of 2021, 56% of respondents reported having video meetings as an effective communication tool.
Another 61% of senior executives report that the pandemic has accelerated innovation at their organizations.

6. Innovation Across the Value Chain

Video Conferencing and virtual mode of communication have been significant innovations in the technology sector, on which considerable businesses rely and thrive.
As per a recently conducted survey, 61% of senior executives have reported seeing an accelerated growth of innovation since the pandemic.
Among numerous innovations, video conferencing and virtual mode of communication are significant innovations that helped businesses survive and cope with the adverse effects of the pandemic.

7. Long-term Benefits

Just like other benefits, video conferencing too comes up with long-term benefits.
With the pandemic keeping people away from each other, video conferencing software just bring them all together through a virtual mode of communication.
It became hard to see employees for a long due to the lockdown and its imposed restrictions.
Still, video conferencing made it all easier to have connected with each other within minutes.
Once things get normalized and the "work from home" model switches to a hybrid model, the long-term benefits of video conferencing will remain.

Conclusion

Things will be normalizing at some point in time.
The businesses will be working normally, but digital innovation such as video conferencing will stay for the lucrative benefits.
With Industry 4.0, the digital revolution, it becomes crucial for businesses to invest in video conferencing software.
The above discussed lucrative reasons make it imperative for the business to thrive on the power of digital technologies such as video conferencing to remain business competent in the longer run.