Video Conferencing 2.0: The New Normal in Industry 4.0

Jan 2022

With the COVID-19 pandemic, digital transformation prevails in the market.
Organizations' business practices got digitized, and they have adopted the virtual mode of communication.
In a world that quickly shifted to a "work from home" model, the virtual mode of communication has become more frequent than ever before.

Video conferencing software and apps from major players across the industry dominate the market, ensuring uninterrupted communication among the employees across the players.

Video Conferencing 2.0 refers to the new and updated video conferencing software that results in efficient, uninterrupted communication and ensures adequate data flow and strategies formation to act normal in the new normal.
According to a recent survey, the video collaboration market will reach USD 10 Billion by 2027.
The pandemic has resulted in the more significant penetration of video conferencing and virtual modes of communication in recent times.
This estimated figure stresses the rising importance of video conferencing as a mode to connect all the stakeholders in a business with just a click, having a mere internet connection.
Reportedly, ZOOM achieved a massive figure of USD 1 Billion in 2020, which shows us the reliance of corporates on video conferencing as a mode of virtual communication.

Future of Video Conferencing

The product developers, working on developing video conferencing apps and software, put their efforts into achieving more than just creating the video conferencing software.
The developers these days focus on creating product differentiation by adding next-generation features to the existing video-conferencing software's unique applications.
The software vendors have introduced real-time audio transcription, spatial audio, and other add-ons to enhance the user experience of video-conferencing apps.

Video Conferencing 2.0

The below-mentioned unique features of video conferencing software result in an effective mode of virtual communication.

1. Videoconferencing Rooms

While social distancing, the "work from a home model, and remote working scenarios made it almost impossible to get in touch with employees and have a real-time interaction, the virtual mode of communication made it easier for the employees to remain in touch.
The video-conferencing apps and software make it possible to have video conferencing rooms that enable an effective virtual communication mode.

2. Cloud Computing and Storage

With the rise in the virtual mode of communication, the demand for audio and video communication on an organization's technology infrastructure and cloud computing will continue to accelerate the businesses.
The innovative video conferencing apps and software allows users to connect seamlessly via an internet-enabled cloud system.
Also, the video-conferencing apps leverage cloud computing and storage to intuitive experiences to users, which increases teams’ agility and effectiveness.

3. Single Sign-On Authentication

Managing multiple projects makes it inefficient for the business leaders to maintain a continuous flow of information with repetitive tasks.
A single sign-on (SSO) authentication is an effective way to confirm a user's identity, enabling a seamless information flow and becoming useful in video-conferencing and virtual modes of communication.
Whether signing on through a mobile phone or joining from a laptop or desktop, SSO grants increased ease of access, making the process smoother.

4. High-definition Video

Recent studies show that poor video quality makes IT leaders vulnerable to investing in video conferencing apps and software.
Emerging technologies such as Machine Learning and Artificial Intelligence introduce rapid audio and video advancements to the existing video conferencing software for the smooth functioning of virtual communication.

5. Reduced Costs and Turnaround time

Every organization looks for cost-cutting measures. With the use of video conferencing software, organizations cut massively on costs.
Be it employee travel costs or the cost incurred due to office infrastructure; the organizations save a large number of the expenses by introducing the virtual mode of communication.
According to a recent survey, the introduction of video conferencing software saves 30% of the budgetary costs from travel and other services.
Hence, this share of the budget is allocated and utilized to other services.


Video Conferencing Software 2.0 is the new normal in Industry 4.0.
With digital advancements and digitized business practices, video conferencing adds a lot to a business.
It saves time, cuts costs and turnaround time, and adds to a business's overall efficiency.
The unique and unparalleled features make the video conferencing tools and software a must opt option for organizations.