A computer program designed to stimulate conversation with users, typically through text-based or voice-based interactions. Chatbot helps businesses to provide instant and round-the-clock support, answer queries, and troubleshoot issues, thereby enhancing customer support.
Chatbots automate repetitive tasks and free up human resources for more strategic activities. Chatbot integration enables to collect valuable customer data during interactions and allows businesses to gain insights into user preferences to gather more targeted marketing strategies. Overall, chatbots improve operational efficiency, reduce costs, and enhance customer engagement.